Recently I was thinking about the "elevator pitch" for my book (which is basically what I learned about healing bad knees). The elevator pitch, as most people know, is the 30-second speech encapsulating something that can be fairly complex. It's supposed to be an idea condensed to the amount of time one might spend riding an elevator in a high-rise.
What put me in mind of elevator speeches was a conversation I had a few weeks ago with someone about what I did to heal my knees. Generally, I try to avoid the subject. There's so much that could be said; I feel sort of talked out on the matter; many people don't respond well to the book's core message anyway.
But occasionally I find myself engaged again in a dialogue on the topic, and my thoughts skip through a whole bunch of things and I get kind of excited until in the end I figure I've either made a convert to my way of thinking or my interlocutor thinks I'm crazy.
So I started thinking, once again, about the essence of my message. I guess it would go something like this:
You can heal your bad knees. The pessimistic doctors are wrong: knees don't just "wear out." But be careful: many physical therapists urge strengthening muscles around the joint, and that can further damage your knees. Broadly, the best way to heal involves lots of easy movement and very, very slow progress that can be maddening, with disheartening setbacks. More narrowly, you'll have to experiment some to find out what works best for your particular knees.
I think that's the essence of what I have to say. My particular story is what the book is all about. But, once again, no one needs to buy the book. The message is here on the website ... look around for a while and see whether or not what I'm saying makes sense to you. Everything I learned is here. Plus, on the website you benefit from getting to read some cool success stories about how others conquered their knee pain!
